When talking about blogs and feed and their related search engine optimization strategies, 100% organic is something that always emerges as a major issue unless you take the help of SEO experts Australia. Some mistakes are so relevant that even the top SEOs are prone to committing them. Read further to check what these mistakes are and see if those mistakes do not match to things you do while practicing search engine optimization for your website.
1. Allowing pages being indexed that should not be indexed.
Pages that are comparatively content-less like the ‘Email this page’ or qualitatively similar to other pages like the ‘Printer Friendly’ pages should never be permitted in the search indices. Scrutinize your pages that are indexed in Google and check for pages that are not required. Then forbid them in the robots.txt file.
2. Title tags should not be allowed to auto-generate.
Every category page must be hand-crafted without letting the blog software to reuse a category name or a post title with your name in the front. Guessing WHY? Because an ideal post title is never an ideal title tag. If the category name or the post title is optimized by working in multiple verb tenses, then it tends to destroy the reader’s impact.
In case of you have no resources or time and want to continue with the auto-generated tags, then you should at least make the title tag handcrafted and at the rest of the places the blog name should be used at the end of the title or may be removed as a whole.
3. There should be stability in keyword focus.
Your category pages can give many SEO benefits because of the keyword search. However, if you want your category pages to compete against the rest for their targeted keywords then the pages require stability in the keyword focus. But in many cases, the keyword focus misbalances as new pages appear in the category page and old post go off.
To maximize keyword-rich introductory copy you can use ‘sticky’ posts that would always stay at the top of the category page no matter how old the post is.
4. No usage of rel=no follow to direct the flow of link gain.
There are some external links like ‘Digg this’ that leaks a link and nobody is benefitted and some internal links like ‘Permalink’ that are not helpful as they contain suboptimal anchor text.
5. How many homes do you have for your blog?
Never have multiple homes for your blog! The search engine geeks have named it as ‘canonicalization issues’. This is a situation if your page is accessible by multiple URLs.
6. Relying more upon date-based archives.
Many of you systematize their archives by months and not by keywords. As you know that the anchor text of links is very important for SEO, these date-based archives have awful number-based anchor-text. Though categorization in blogs is the right path, implementing tag clouds and tagging is a better search engine optimal approach. This way you can rel=nofollow the date-based archive links.
7. No usage of optional excerpts to minimize content replication.
Given other names on different platforms, in WordPress, the optional excerpt in the Write Post form is where you can allow a replica to display only on the permalink. This way the content is unique and new to the permalink, reducing the chances of you losing a rank for content replication. If this optional excerpt is not used then the post may be updated on numerous pages which also include category pages and archive-by-date pages.
8. Just one RSS feed that too not optimized.
Make sure to categorize each category on your blog so that people who are interested in a specific topic can subscribe and associate. Similarly, tag specified feeds are useful for users and for SEO. Optimized RSS feeds are not summary feeds but ‘full text’ feeds i.e. they have more than 10 items. They include your brand name in item titles, keyword-efficient item titles along with a convincing site description.
9. Usage of suboptimal anchor text while internal linkage.
Bloggers commonly use statements or phrases as ‘previously’ or ‘here’ that may be termed as suboptimal phrases and are used as anchor text within a post copy. Try resisting yourself and increase the number of relevant keywords instead.
10. Suboptimal URLs.
URLs that contain popular or relevant keywords without any question marks with a minimal number of slashes are the most optimal ones. If you are a user of WordPress then you need to be sure to change your Permalink Options for rewritten URLs rather than using the default post IDs. In case you are using Movable Type or TypePad, change the default underscores to hyphens, as hyphens are a preference of Google. Typepad and Movable Type tend to truncate the URL’s mid-keyword.
To know more about the SEO mistakes and their remedies it is advisable to contact a digital marketing expert in Sydney.