“Great content has been branded around as the solution to all your SEO problems, but it’s both an unhelpful answer and often relatively unfounded”- Matt Barby, website development company Sydney had made this powerful statement on the content that serves as the base foundation for the ecommerce industry. Putting the text definition away, the concept of content marketing can be simply explained as your customers do not know about your company or your products or services. They have their own needs to care for. Content marketing is all about creating, innovating, and developing interesting and fresh content to inform, create and target the audience so that your customers can recognize your company’s services and pay attention to your organisation to satisfy their needs which in turn will earn your industry revenue and recognition.
The most important words on every ecommerce marketing professionals’ board are ‘Content marketing’. May seem to appear as any other common term, the practice of excellent content marketing might just lead your business to dominate google page one. In the past few years, having the best content was not enough. No regard was placed for the quality of your products or services, depth of knowledge of your page’s information or the speed of your website. It was the expertise and tricks or tactics of SEO that dictated the probability of your business to reach page one.
Google’s continual algorithm updates have now come to the rescue of the quality-focused business groups by rewarding the most valuable and informative content and not any tactic based optimisation. Good, quality specified and valuable content is your brand’s best passage to Google’s page one. It is completely the responsibility of your e-business to develop and promote content your customers are passionate about and fond of. If the content of your web page is not good enough, the search engines will have a hard time recommending it.
The need of the hour is to consistently create quality content to attract, convert, and retain customers and reaching out to the mass at large to provide the content in front of their eye every single day. The process of achieving success in ecommerce is through the process of content marketing.
What proof is there about the impact of strategic content marketing?
Content marketing optimised for search engines attracts prospective customers from all over. Apart from paid ads, google which is the most famous search engine has its page one dominated by those websites which have certified quality content. Even the most novice startups can attract customers with the minimum amount of budget if it has the potential to develop content and approach. This is one reason why content marketing presents such an enormous opportunity to e-commerce industry.
Reasons behind the impact of content marketing:-
Sources speak that content in 2018 and onwards will revolve around storytelling. As an e-commerce business owner, the responsibility lies on your shoulder to recognize and figure out what kind of stories you can collect and reach out to your audience. Customers are in search of companies, products and services which are working to support their interests. Create content that promotes the company’s commitment towards the causes of the prospective consumers. It is time to start working and paying a good deal of attention to the performance of your content.
The recognition of your rival’s plus points is also very important. Take note of their ideas and tactics and strategically theme them into your content’s base. The need of the hour is to think critically about the amount of time, money and resources that are to be employed in the content marketing efforts. Content has dominated the ecommerce business industry as every business owner tries to catch hold of more and more customers where they spend most of their time: online.
If your content can answer the common questions of consumers like- “Where can I find the best deals for an investment?” you will find your web page in the top searched. Content marketing is necessary because it tends to provide the basic information about a business. Your content sells your services as you incorporate product related highly epic-sized details and featurettes, painting a picture of our business that compels customers to pick your products. 73% audience prefer to receive information from content than ads.
The personal touch is maintained as they regularly read your content and are likely to have a connection to your brand than others. The aspect of content marketing is so important because it is a direct talk from the business to the customers.
Digital marketing company Sydney has relatively emphasis-ed the fact that content marketing is the opportunity to impress customers with knowledge, expertise and ethos. Only those business owners who realise the true value of content marketing can soar upwards. The combined forces of genuinely optimised and quality content are the main forces behind attain customers in ecommerce business industries.